Our Core CPQ Advisory Services

CPQ Sales Report: In-Depth, Unbiased Vendor Analysis
Choosing the right CPQ solution can be overwhelming. Traditional analyst reports often provide broad overviews but lack the depth needed for real decision-making. The CPQ Sales Report offers a detailed, independent analysis of a single CPQ solution—with no rankings or vendor bias—to provide the clarity you need to avoid costly mistakes.

CPQ Circle Subscription: Stay Ahead with Monthly Insights
The CPQ Circle Subscription is a unique offering for professionals who want to stay ahead in the fast-evolving Configure, Price, Quote (CPQ) space. Each month, subscribers receive the CPQ Circle Newsletter, featuring:
- The latest State of CPQ updates
- Industry trends and expert analysis
- Global CPQ event calendars
- Practical tips for customers, vendors, and integrators

CPQ Solution Selection: Independent, Vendor-Neutral Guidance
Whether you’re exploring CPQ solutions or replacing an existing tool, our Solution Selection service provides independent, vendor-neutral guidance to help you make the right choice. Our only priority is helping you find the best-fit CPQ solution for your specific use case, leveraging our deep expertise to ensure your success.
The Novus CPQ Advantage
Our Mission
To provide our customers with world-class Configuration, Pricing, and Quoting advice that ensures unmatched customer satisfaction and project success.
Our Philosophy
Our Philosophy is guided by Stephen Covey’s “The 7 habits of highly effective people” and his “Imperatives of leadership”:
- We are proactive and take responsibility for our actions.
- We begin every project with the end in mind.
- We put first things first, focusing on tasks with the highest priority.
- We think Win-Win, seeking mutual benefit in all interactions.
- We first seek to understand, then to be understood.
- We are open-minded and recognize that we achieve more as a team.
- We inspire trust through character and competence, empowering others to deliver on promises and achieve clarity on key goals without micromanagement.
- We align our systems and values, ensuring our actions match our words. We treat our people as our most significant resource and asset.
Our Promise
We are passionate about your success in configuration, pricing, and quoting. We promise to deliver CPQ Consulting Services that meet or exceed your expectations. We value your feedback and will adapt our approach to ensure we always deliver the expected value.
Featured Insights from The CPQ Channel
Explore the latest expert interviews and analysis from our long-running “CPQ Podcast” and “The CPQ Channel” on YouTube, featuring insights from leaders across the industry.
Latest CPQ Industry News & Expert Analysis
The Novus CPQ team provides relevant CPQ industry information, news, and events to keep you informed on the latest market shifts.
- December 6, 2023 Zilliant acquires In Mind Cloud
- October 5, 2021: Revalize acquires Sofon
- August 12, 2021: Navint acquires Hansen
July 26, 2021: Dover acquires CDS Visual
July 15, 2021: ServiceMax acquires Liquid Frameworks for $145M
Recent Insights from Our CPQ Blog
Explore our latest articles for in-depth analysis on CPQ trends, vendor comparisons, and implementation best practices. Authored by independent analyst Frank Sohn, our blog draws on nearly 30 years of hands-on experience to help you navigate the complex CPQ landscape with confidence.
The State of AI in CPQ: Hype, Reality, and What’s Next
The State of AI in CPQ: Hype, Reality, and What’s Next Artificial [...]
CPQ Podcast 2025
CPQ Podcast Series 2025 This Podcast [...]
Frequently Asked Questions about CPQ
Navigating the world of Configure, Price, Quote can be complex. Here, we’ve compiled answers to some of the most common questions we receive from businesses evaluating CPQ solutions. Our goal is to provide clear, vendor-neutral insights to help you make informed decisions.
CPQ is a software solution that helps sales teams produce accurate and highly configured quotes for complex products. It automates the processes of configuring products based on a set of rules, applying the correct pricing and discounts, and generating a professional quote document.
The CPQ market is crowded and complex. An independent analyst with deep practitioner experience, like Novus CPQ, provides unbiased guidance to help you navigate vendor claims, avoid costly implementation mistakes, and select a solution that is truly the best fit for your specific business needs, not the vendor’s.
Vendor-neutral means our advice and recommendations are 100% objective and free from any partnerships or financial incentives from software vendors. Our only priority is the success of your project, ensuring the solution you choose is based entirely on your requirements and budget.
A typical CPQ selection project can range from three to six months, depending on the complexity of your products, the number of stakeholders involved, and internal resource availability. Our structured methodology is designed to streamline this process and accelerate your time-to-value.
Artificial Intelligence (AI) is set to revolutionize CPQ by enabling intelligent product recommendations, dynamic pricing based on real-time data, and predictive sales guidance. As an emerging trend, it’s a key area we analyze to help our clients future-proof their investment.

