Just two months after Thoma Bravo's acquisition closed, Conga announced in February 2026 that it has acquired PROS' B2B business — including its CPQ, price optimization, and rebate management product lines. This means PROS no longer exists as an independent CPQ vendor; its core B2B offerings are now part of Conga's portfolio. This is a [...]
In December 2025, private equity firm Thoma Bravo completed its acquisition of PROS Holdings, taking the longtime CPQ and pricing optimization vendor private. PROS has been a fixture in enterprise pricing and configure-price-quote software for years, and this move follows a broader pattern of consolidation in the space as PE firms continue to roll up [...]
What H1 2026 Revealed About the CPQ Market June 16, 2026 Looking back at the first half of 2026, I would not describe the CPQ market as slow. I would describe it as more selective, more complex, and more architecture-driven. The most interesting change is not simply that CPQ vendors are adding AI or that [...]
Selecting a CPQ solution in 2026 is not easy. There are now more than 130 solutions in the market, and many buyers are no longer just asking which CPQ product is best. They are also asking whether CPQ alone is enough, or whether they should instead evaluate a broader Quote-to-Cash, Revenue Management, or platform-based solution. [...]
The CPQ Podcast Real conversations with the leaders shaping Configure-Price-Quote — vendors, buyers, system integrators, and analysts. Hosted by Frank Sohn · New episodes weekly. Since 2017, the show has covered CPQ, Salesforce Revenue Cloud, and pricing software across 400+ episodes — searchable below by guest, vendor, or topic. [...]
CPQ for Business Leaders: Do You Need Simple, Standard, or Complex? At Novus CPQ, I’ve had a lot of conversations with manufacturers, software vendors, and service providers about Configure–Price–Quote (CPQ). When we start talking about a new CPQ project, customers often say some version of this: “We know our products and our customers. We don’t know [...]
The State of AI in CPQ: Hype, Reality, and What’s Next Artificial Intelligence (AI) is dominating conversations across industries—but what does it really mean for Configure, Price, Quote (CPQ) solutions? As someone who has been focused on CPQ for almost 30 years, I wanted to take some time to unpack the current state of AI [...]
All 2025 CPQ Podcast Episodes                                           Previous CPQ Podcast Episodes [...]
Customer Reference Calls: The Essential Guide Customer reference calls are an invaluable tool for understanding a CPQ vendor's product, implementation, and support capabilities. By speaking directly with existing customers, you can gain insights that will help you make an informed decision. However, to maximize the value of these calls, it's essential to approach them strategically. [...]
What Salesforce is doing with CPQ & RLM - and implications for leading CRMs SALESFORCE CPQ & RLM Salesforce is not only the largest CRM vendor but also boasts the most CPQ customers. Their recent announcement of Revenue Lifecycle Management (RLM) has the potential to significantly impact, if not reshape, the CRM and CPQ market. [...]
